Creators and influencers are today’s cultural powerhouses, shaping trends and driving conversations. Yet, many brand partnerships with creators miss the mark by focusing solely on creators’ followings without fully leveraging their authentic voice and creative instincts. This often leads to campaigns that don’t connect as deeply with audiences, leaving additional engagement and results on the table. Hartbeat - the multi-platform entertainment company founded by Kevin Hart - is redefining these collaborations by prioritizing the creator’s perspective, co-creating entertainment with brands that deeply resonates with audiences and drives measurable results. This session with Hartbeat’s EVP Head of Marketing & Brand Partnerships Janina Lundy, creator Jordan Howlett, and Co-Founder of Greenlight Group Michael Berkowitz, will walk attendees through the how-to of building campaigns that involve creators more deeply in the creative process to drive stronger results.